Towards a Prospective Communication Model for University-Industry Collaborations in Uganda
University-industry collaborations (UICs), which are frequently aided by the government, are thought to be essential to enhancing local and national innovation systems. This study seeks to determine a prospective communication model for UICs by examining the various forms of UICs and the communication models used by universities and industries for collaboration. The study also establishes the challenges in UICs and measures to address them. Using a qualitative research approach focusing on the service industry with three service firms that have collaborated with the University of Kisubi, the study findings reveal that the various forms of UIC in Uganda include student projects in the form of internships, research projects, and funding of research projects. The study concludes that a communication model for UIC is pertinent to solving the barriers to UICs and enables the execution of UICs.



